Quantitative-Analysis-for-Management-12th-Edition-research-help-
Marketing Research
Answer the following questions in 1 to 2 pages
- What benefit would be gained by utilizing linear programming (LP) for marketing research?
- Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.
Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.
|
Grading Criteria Assignments |
Maximum Points |
|
Meets or exceeds established assignment criteria |
40 |
|
Demonstrates an understanding of lesson concepts |
20 |
|
Clearly presents well-reasoned ideas and concepts |
30 |
|
Mechanics, punctuation, sentence structure, spelling, APA formatting. |
10 |
|
Total |
100 |
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